Qualitative

Thematic Analysis (Braun & Clarke)

Six-phase coding of interviews and texts to main and overarching themes, with auditable coding.

Suited for

Qualitative studies with semi-structured interviews, focus groups and open-ended responses.

Data needed

Transcribed interviews (Word), participant details and the guide questions.

What you receive

Coded file, theme table with quotes, theme map and a full process report.

⬡ The Metoda 4-Part Delivery Standard
01Raw file & executable script

Project file, Do-file / R & Python scripts — 100% reproducible results

02APA 7th standard tables

Editable Word file, ready for chapter 4 or an ISI/Scopus paper

03Print-quality vector figures

Path models, causal plots, volatility & Pareto — 300 DPI / SVG

04Step-by-step narrative & support

Full statistical interpretation + support until defense or acceptance

Common questions

How many interviews are enough?

The practical criterion is saturation; usually 8–15 deep interviews.

Is coding done by the software?

Software manages codes; the analysis and coding decisions are the analyst’s.

Start a chat

Send your task details in the first message; data review and the quote happen in the same chat.

← All methods